Call 0845 521 0444

delivering excellence in e-commerce

• Retail E-commerce Solutions
  • Solution Overview
  • Project Methodology
  • Electronic Point of Sale
    • Benefits & Features
  • Technology & Support
  • Security Safeguards
  • PCI DSS Compliance
  • Case Studies
• Business to Business Solutions
  • Effective B2B Web Sites
  • Content Management System
  • Customer Relationship Management
    • Contact Manager
    • Online Calendar
    • Task Management
    • Document Storage
    • Build Relationships
    • Marketing Automation
    • Lead Management
    • Opportunities
    • Wiki
    • Reporting & Analytics
    • CRM Admin Tools
    • 30 Day Free Trial

Business to Business Solutions

Generating business online involves more than just ‘having a web site’; truly successful B2B ventures integrate the whole marketing mix into a unified cycle:

• Branding, Design & Direct Marketing
• PR & Advertising
• Online Marketing
• Analysis & Improvement

Are you unsure how this process might apply to you? The following will explain all about achieving e-commerce excellence through following this model.

Branding & design

Applying a strong brand & design consistently across online channels is the first step to success. With so many online channels a prospect could potentially find you through, having consistent branding & design means:

1. Your brand will have wider reach, becoming recognisable to more people, and...
2. Prospects will trust your brand more as they have the same experience, moving from channel to channel

Don’t underestimate this part’s importance. If a prospect finds your blog first and then visits your B2B web site and the branding and design is significantly different between the two, they might start to question your blogs’ relationship to the web site and lose trust.

Invest time and money into creating a brand that reflects your company’s vision, values and attitudes accurately. We will then help you implement it consistently across your online channels.

PR & advertising

It’s no longer enough for your business to send press releases to local, national and industry papers and magazines; there’s a whole community of commentators online you have to start addressing in order to get maximum exposure.

Work with Docnet and we will show you how to:

• Get your press releases read by as many prospects as possible through optimising them for search engines
• Encourage prospect friendly emails, applications and widgets to be shared by web users through ‘Share with my Network’ and ‘Forward to a Friend’ capabilities
• Get links from respected industry bloggers and commentators with best-practice link requests

Word-of-mouth is no longer directed by traditional media. To spread your news, Docnet will help you distribute your press materials across relevant online media and engage with people on a one-to-one basis to get maximum coverage.

Online marketing

Potential clients will find it easier to locate your B2B web site via search engines if you embark on an extended pay-per-click (PPC) and search engine optimisation (SEO) campaign.

Docnet can help you choose a key phrase that accurately describes the problem you intend to solve and apply it across your web site, getting it to rank higher for certain search queries and generate relevant business leads. We'll also manage your pay-per-click accounts, targeting relevant landing pages and adding a boost to your search traffic.

Generating business leads and retaining existing clients is easier through the use of our email marketing campaign platform; their life-time value increases as you broadcast useful information and relevant, information-rich content to their inboxes. And finally, you can find out who is visiting the site and build lists of leads who are interested in your solution by adding data capture forms to your web site.

We provide guidance and experise in all of these areas of online marketing and more.

Analysis and improvement

Keeping your B2B web site at the top of its lead generation game requires a continual process of improvement. Identify key areas for improvement by using the reporting facilities on our email marketing, pay-per-click and e-commerce solutions to find out their return on investment.

Docnet can combine this with training in how to:

• Using analytics to see where web traffic is coming from, which pages are most popular and which need improvement
• Collect and monitor feedback from clients and site visitors to improve the user experience
• Track prospects through customer relationship management (CRM) programmes to optimise the lead-conversion process

Once you know the score on your B2B web site, you can return to stage one (branding & design) to begin the process of refinement again.

Want to know how this B2B model is put into practice? Visit our page on effective B2B web sites to find out how

Terms of Use | Privacy Policy | Sitemap | RSS | Twitter | Copyright © 1997-2010