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Enhanced Deliverability

The whole point of email marketing is that contacts can actually receive and open your messages. Therefore, delivery-rate, or ‘deliverability’, is an important metric to consider when choosing an email marketing service provider. You need one that can guarantee your emails won’t end up in the junk folder.

With that in mind, let us show you how we can overcome the obstacles standing in your way to the inbox.

Increasing deliverability

Deliverability rests heavily on your sender reputation: those who are new to email marketing find it harder to pass Internet mail client spam filters like Hotmail, Yahoo and Gmail, as well as desktop applications like Outlook and Thunderbird simply because they don’t have a strong enough reputation.

There are two things you can do to get around this problem:

Team up with a reputable service provider and benefit from their strong sender reputation

Use eMailCampaigner as your provider and:

Your emails will pass through more spam filters unscathed as eMailCampaigner is fully certified to the most popular authentication standards
Your sender reputation will be protected from the influence of other people’s sending activity through our domain management system
Fewer emails will bounce back as we clean lists of obsolete and incorrect email addresses regularly and screen email subject lines and content for spam-trigger phrases

Cement your own sender reputation by observing certain best practices

These best practices include:

Sending emails at consistent intervals as regular, timed campaigns look less suspicious than sudden unpredictable surges and reductions in mail volume
Using your own contact data and qualified 3rd party lists only, as this reduces the likelihood of emailing to incorrect, obsolete and spam trap email addresses, which are monitored closely by mail clients
Allowing contacts to unsubscribe easily if they no longer want to receive the newsletter, minimising the number of spam complaints you receive
Allowing contacts to change their subscription preferences so they receive relevant content and are also less likely to mark your emails as spam

Reaching your contacts successfully is easier than you might think; just follow the guidelines outlined above and spam filter complaints (from both you and your subscribers) will become a thing of the past.