Analytics & Reporting

In the current economic climate, every pound of spending must be justified by measurable results. That’s why we’ve developed reporting and analytics features that allow you to measure the success of your email marketing campaigns easily.

Our reporting comes at a variety of levels – from a basic ‘dashboard’ designed for instant evaluation to in-depth reporting. Find out exactly:

  • How many emails were successfully delivered
  • How many emails were opened / read
  • The number of links that were followed in the email
  • The number of emails forwarded to recipients’ friends
  • The number of contacts who unsubscribed

The information is presented in an easy to digest format suitable for sales teams, analysts, marketers, supervisors and company directors. Reports are also easily downloadable into spreadsheet format for flexibility of management.

Versatility through knowledge

eMailCampaigner makes sense of all the different behaviours your email marketing campaign inspires. It will help you to identify easily the subscribers who are most likely to convert into sales by monitoring their interactions with the campaign, and you can also use it to test and measure alternative versions of the same campaign to find out which subject lines / creative briefs / types of messaging are the most effective.

By measuring your individual campaigns’ success against your strategic goals, you can plan and implement improvements with more purpose and direction, making email marketing one of the most self-contained, self-improving marketing processes available.

Want a demonstration of eMailCampaigner's analytics & reporting features? Call Docnet on 0845 521 0444

Last Updated ( Friday, 22nd May 2009 )
White Papers

Best Practice Guides

How Can Marketing Wastage Be Reduced?

Contact Us

Next Steps -
Find Out More

Call 0845 521 0444

Request a call back

Book a meeting

Visit resource centre