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Search Engine Marketing (SEM)

Although search engine marketing is a key online marketing instrument, costs can be fiercely competitive and can severely impact the efficiency of your campaign.

Our approach is to develop a customised strategy that is aligned with defined objectives and then optimised on a daily basis.

Design and set-up

• Definition of relevant keywords selected according to customer wishes, the content of the web site, and frequently used terms
• Writing descriptive copy in a variety of formats
• Creating landing pages and deep links on the Web sites to be promoted, which connect them to the ads
• Booking of keywords in the Google Adwords, Yahoo Search Marketing, Microsoft AdCenter, and Miva networks

Reporting and bid management

• Keyword analysis, texts, success monitoring, and campaign management in a single tool
• Detailed, up-to-date reports of campaign results documenting performance right down to individual keywords
• Results (placing, clicks, and conversions) checked against agreed objectives (Click-through rate (CTR), cost per click (CPC), cost per order (CPO); Budget and profit comparison, keywords, deep links)
• Automatic checking of deep links
• Optimisation of keywords, descriptive copy, and click prices based on the results and specified objective
• A/B tests of ad copy and deep links
• Flexible rule configurator for semi-automatic and fully automatic bid management
• Profit maximization algorithm
• Multiple user access for customers

Search engine marketing from Docnet - how you benefit

• Professional support from an experienced, certified team with extensive search engine marketing experience
• Outstanding technical tools for effective analysis and optimisation
• Maximum transparency with campaign management for and by the customer
• Extremely flexible configuration and integration of existing search engine marketing accounts
• Combination of scientific expertise and longstanding experience of Docnet experts
• Performance-linked payment models

Want more targeted prospects visiting your web site? Call Docnet on 0845 521 0444 to book a search engine marketing consultation

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